There are a lot of different types of policies, and a ton of different initials to describe them. Here is the best way to keep them straight. First of all, good policies are all “Unilateral”, whether they are MAP, UPP, MRP, or whatever. What this means is that the manufacturer is issuing a one-sided policy. It is just stating “This here is the way it is! And we are not looking for agreement from you.” This avoids a ton of legal problems that we are happy to discuss with you if you reach out to us.
The second thing to keep in mind is that one type of policy, MRP- Manufacturer Resale Policy, refers to the price a product is sold for, and the other policy MAP Minimum Advertised Price, refers to the price it is “advertised” for. These differences create a lot of confusion but that is the essence of it all. If you would like to hear more details please reach out to us here.
