S&S Truck
S&S Truck’s goal is to provide the aftermarket with a lower-cost, equal-quality alternative to original equipment truck parts, while exceeding the OEM’s product availability and customer service performance levels.
Effective June, 5 2025 S&S Truck Parts, Inc. (hereinafter referred to as “The Company”) is unilaterally
implementing this Minimum Advertised Price Policy (the “MAP Policy”) to encourage our Resellers to
promote and invest in the effective marketing and sale of all of The Company’s brands that include:
Motive Gear, Ten Factory by Motive Gear, Richmond Gear, PowerTrax
Resellers of The Company’s products have the right to make independent decisions to advertise and sell
The Company’s products at any price without consulting or advising The Company, and this MAP Policy
does not determine, control, or influence the price at which any Reseller sells its products. The
Company similarly has the right to make its own unilateral decisions regarding the composition of its
Reseller network, and The Company reserves the right, in its sole discretion, to discontinue business
with or to take any other appropriate action with respect to any Reseller that fails to adhere to this MAP
Policy.
The MAP Policy establishes standards for all applicable consumer advertisements of The Company’s
products. It applies equally to a Reseller’s organization. Each Reseller is responsible for compliance with
this Policy by all segments of its organization (online, mail-order and in-store). If any one segment
within a Reseller’s organization violates any component of this MAP Policy, The Company may consider
the entire Reseller organization to be in violation of the MAP Policy.
The Company has established a Manufacturer’s Suggested Retail Price (MSRP) for its products. This
MSRP may be amended by The Company at any time at its sole discretion. It is a violation of this MAP
Policy for any Reseller to advertise a product identified with a MSRP at a price that is more than 10%
below the published MSRP (hereinafter the “minimum advertised price” or “MAP”). Products not
specifically identified with a MSRP are not covered by this MAP Policy. The Company reserves the right
to add or delete a MSRP to any product at its own discretion.
It is a violation of this MAP Policy to include in any advertising any additional discount, rebate, coupon,
gift card, or other incentive that would result in an immediate price reduction where the cumulative
effect of the price reduction is an Advertised Net Price that is less than the MAP. Advertised Net Price is
defined as the Reseller’s offered price less the value of any advertised discounts, rebates, coupons, gift
cards, or other incentives. It is also a violation of this MAP Policy to indicate in advertisements that an
Advertised Net Price lower than the MAP is available. It is in violation of this MAP Policy to imply that a
price lower than MAP is available. Examples of such unauthorized advertisements include “drop in cart”
pricing, “add to cart” pricing, “click to see” pricing, “make offer” for pricing, and “call for” pricing. Also prohibited are advertisements that indicate that discounts may be available when a customer takes
specific action that goes beyond buying the product, such as “special price option” or “name your price”
The MAP Policy applies to all forms of public consumer advertising in any and all media, including the
following categories:
• Print Advertising: such as, but not limited to, newspaper, magazines and multi-page inserts.
• Broadcast Advertising: such as, but not limited to, radio, television, public or cable television
sponsorships
• Direct Mail Advertising: such as, but not limited to, catalogs, catalog inserts, fliers, newsletters
and broadcast faxes
• Email blasts: Any promotional email originating from the Reseller or web site that is linked to
the email are considered part of the same advertisement.
• Internet Advertising: all areas of a website above the shopping cart level such as, but not limited
to, banner ads that click through to a website, forums, web sites of traditional Dealers,
Distributors, mail-order businesses that offer covered products, Internet only e-retailer’s that
offer covered products, on-line services and portal sites that advertise covered products,
shopping sites (bot’s) and pricing search engines that advertise prices on covered products and
auction sites with a minimum or starting bid below the MAP.
Where The Company’s products covered by this MAP Policy are bundled with or sold as part of a
package that includes other products, including free or discounted products (whether made by The
Company or another manufacturer), it is a violation of this MAP Policy to advertise the bundle or
package at a price that has the effect of discounting the covered products below the MAP.
This MAP Policy also applies to any activity which The Company determines, in its sole discretion, is
designed or intended to circumvent the intent of this Policy.
This MAP Policy does not apply to the following activities:
• In-store advertising that is displayed only in the store and not distributed to any customers.
• Advertising in general that the Reseller has “the lowest price” or will match or beat it
competitors’ prices or similar phrases; so long as the Reseller does not include an Advertised Net
Price below MAP.
• Value- added services such as free shipping, installation, technical support and maintenance.
• Store wide discounts on all items or “all on sale” promotions, so long as promotions are for a
limited time and The Company’s products are not separately identified.
• Items discontinued by The Company.
You will not sell or offer for sale any of the Company’s product over the Internet or any interactive
electronic network without prior written approval from S&S Truck Parts, Inc. Please review and
complete the authorized Internet Reseller Agreement and Application for approval.
The Company will not allow use of 3rd Party Platforms / Marketplaces on the Authorized Reseller
Program without prior written approval. This will include sites such as Amazon, Walmart, Buy, Rakuten,
eBay, auction web sites, etc.
It is the responsibility of each online, mail-order or in-store Reseller to monitor The Company’s MAP
Policy and review all aspects of their business practices to ensure compliance. The Company does not
intend to do business with dealers, distributors, or resellers that compromise the brand, reputation, and
competitiveness of The Company by violating this MAP Policy. The Company will maintain a Do-Not-Sell
list of Resellers that have not corrected violations to the MAP Policy, which will be sent to The
Company’s Authorized Distributors. It is a violation of this MAP Policy for any Authorized Distributor to
knowingly sell or distribute products to any Resellers or Reseller organizations listed on the Do-Not-Sell
list.
The Company reserves the right to take any action, in its unilateral discretion, with respect to any
Reseller in violation of this MAP Policy, and no dealer, distributor, or reseller will have the right to
enforce or otherwise rely on the continued existence of this MAP Policy or any effort by The Company to
enforce this MAP Policy. In most cases, The Company will respond to violations of this MAP Policy in the
following manner:
First Violation:
• In the event The Company unilaterally determines that a Reseller has violated the MAP Policy a
notice will be sent to the Reseller alerting them to the violation. The Reseller must become
compliant with the MAP Policy within two (2) business days.
Second Violation:
• If, after two (2) business days the initial violation has not become compliant or the Reseller
violates the MAP Policy a second time with any of The Company’s product covered by this
Policy, The Company will add the Reseller to the Do-Not- Sell list for a period of thirty (30) days.
Third Violation:
• The third violation of this Policy will result in the Reseller being added to the Do-Not-Sell list for
a period of ninety (90) days.
Fourth Violation:
• The fourth violation of this policy will result in the Reseller being added to the Do-Not-Sell list
indefinitely. In addition, the Reseller may not use any of the Company’s art work, graphics,
photos or text that relates to The Company’s products.
The Company shall solely determine whether and when to remove a violating Reseller from the Do-NotSell list or to otherwise authorize the use of The Company’s art work, graphics, photos or text that relates to The Company’s products.
This MAP Policy is the unilateral decision of The Company. The Company will not discuss any conditions
of acceptance related to this policy. The Company’s senior management is the entity authorized to
communicate MAP Policy updates, changes and decisions regarding violations to this Policy. No other
member of the company, Authorized Distributors or Distributor Sales representatives are authorized to
modify or amend the MAP Policy without written authorization from the company.
The Company reserves the right to add, change or delete the MAP Policy. If you wish to be notified of
any MAP Policy changes, or have any questions, please send a written request to map@sandstruck.com
You may also contact the company with any questions at the following address:
S&S Truck Parts, LLC
600 W. Irving Park Rd.
Schaumburg, IL 60193