At Bulldog Winch, our motto “Take the Lead” is a part of everything we do. With over 15 years in the industry, we are proud to offer one of the most diverse lines of products to support the people most important to us, our customers. From the off-road enthusiast to the industrial workhorse, we are here to serve you.

Our unparalleled customer support is something we will never compromise. We proudly carry replacement parts for nearly every product we manufacture, because we know there is nothing worse than feeling stranded. We stand behind everything we make and know you will too.

Bulldog Winch Products offers high quality parts at reasonable prices to the automotive
industry. We appreciate each and every one of our dealers’ and distributors’ hard work in
selling and promoting the Bulldog Winch name and our products. We want to keep the value
of this brand consistent for all dealers. Bulldog Winch trusts that each dealer will assist us
with this goal by complying with the below advertising and MAP policies.

Use of trademarks, logos and copyrighted material

Bulldog Winch grants each of our distributors and dealers a limited, revocable, non-exclusive,
and nontransferable license to use, reproduce, and display our trademarks and copyrighted
materials provided that the dealer complies with this policy. This license is for the dealer’s
use and does not allow the dealer to distribute our trademarks or copyrighted material to
any third party for any purpose other than developing advertising for the dealer. Any use of
our trademarks or copyrighted material shall be accompanied by an appropriate attribution
that identifies Bulldog Winch as the owner of the material so used. When using our
trademarks or copyrighted material dealers must be clearly identified in the advertisement
by providing at a minimum the dealer’s name, address and phone number. This limited
license does not allow dealers to register our trademarks as any part of a domain name or
trade name. Nothing in this policy shall be construed to give dealers, distributors, or retailers
any rights, title, or interest in our trademarks or copyrighted material.

MAP Policy

Dealers selling Bulldog Winch products may sell those products for any price at their sole
discretion, however, Bulldog Winch believes that marketing products bearing our logos or
trademarks at any price lower than MAP (minimum advertised price) undermines our
reputation in the industry and the market value of our products. Therefore, Bulldog Winch
will enforce this policy which is intended to promote and preserve the goodwill, market
value, image and reputation of Bulldog Winch and our Products and Trademarks. Dealers
may use any of our trademarks, copyrighted material, part numbers and logos in connection
with product advertising, publication, catalog, web page, or other printed, audio, video or
electronic material as long as the dealer agrees to comply with our requirement that no
trademarks or copyrighted material may be used in any advertisement, catalog,
publication, regardless of whether the format is printed, audio, video, or electronic unless
the price used is at the MAP set by Bulldog Winch or higher.

Advertising practices that have the effect of changing the advertised price from above or at
MAP such as bundling our products with other products violate this policy. This includes
giving free product with our product be it or another brand(s), packages that combine
products at a price below the total MAP and offering coupons or promotional codes or
discounts with membership that seek to subvert this policy. Advertisements that use phrases
such as click for price, email for price, email for best offer, see price in cart, or similar that
suggest that the price will be lower than MAP also violate this policy. Advertisements that
modify the pricing to levels below our MAP violate this policy.

For the purposes of this policy Advertisement is defined as any information, advisement,
announcement, publication or notice given to solicit sales of our products no matter what
the medium including all forms of electronic media, social media, print, audio or video.
Regarding internet sales, the entire web site including the “shopping cart” “checkout area” or
similar web site location are considered part of the advertisement.

Any attempt by a dealer to subvert this policy by helping or supporting other dealers,
distributors or retailers who advertise in violation of this policy is a violation of this policy.
All current Bulldog Winch products are subject to this policy. Once an item is determined to
be discontinued or obsolete by Bulldog Winch, the policy no longer applies to that item.

Enforcement

Bulldog Winch product advertisements are monitored by MAP Services Corp [see
https://www.mapservicescorp.com]. MAP Services Corp is directly involved with the actions
taken towards dealers, distributors and unauthorized resellers which are in violation of
Bulldog Winch’s MAP program. Bulldog Winch reserves the right to take all unilateral actions
deemed appropriate to maintain the desired distribution channels and protect the value of
our brands. This may include (with or without prior notice), suspension of IP use rights,
requiring take down of all advertising violations, and being placed on a Bulldog Winch
Products “Do Not Sell List”.

Any notice we send, and any enforcement of this policy will apply to all “sister stores” of the
offender as well. Any dealer engaged in the selling or solicitation for sales of our products
agrees to abide by this policy.

Repeat offenders will no longer be allowed to purchase or sell Bulldog Winch Products. This
decision will fall solely on the Owners of Bulldog Winch Products.