Fox Factory Holding Corp. is a global leader in the design and manufacturing of premium products that deliver championship-level performance for specialty sports and on- and off-road vehicles. Its portfolio of brands, like FOX, Marucci, Method Race Wheels and more, are fueled by unparalleled innovation that continuously earns the trust of professional athletes and passionate enthusiasts all around the world.

FOX FACTORY INC., Powered Vehicles Group

U.S. and Canada Only, MINIMUM ADVERTISED PRICE POLICY

1. INTRODUCTION

FOX Factory, Inc. (FOX) is a full service national distributor of aftermarket vehicle accessories. FOX sells
only to recognized dealers with tax exempt numbers. We do not sell to the general public. All content
including in this document, such as text, graphics, logos, icons, and images, is the property of FOX or its
content suppliers and protect by the United States and international copyright laws. All trademarks that
appear in this document are the property of their respective owners, who may or may not be affiliated with,
connected to, or sponsored by FOX.
We recognize that our success is tied to the success of our network of select authorized dealers. We also
know that many of our dealers invest significant time and resources to delivery an extraordinary customer
experience. We want to protect their ability to do so, while at the same time discouraging price-based
advertising that would be detrimental to our dealer’s service and support efforts. As a result, FOX has
unilaterally established this Minimum Advertised Price (MAP) Policy.

2. POLICY STATEMENT

FOX, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises
any product(s) covered by this MAP Policy at a price lower than the MAP.

3. GENERAL GUIDELINES

The products covered by this policy include any product with a listed MSRP. FOX has determined that the
MAP for their products shall be the same as the listed MSRP for those products. FOX may in its sole
discretion modify this guideline from time to time.

FOX recognizes that dealers are free to make their own decisions to advertise and sell any FOX product at
any price they choose, without consulting or advising FOX. Similarly, FOX will exercise its right to make its
own decisions regarding the FOX Authorized Reseller Program, supplemental marketing materials, point-ofpurchase displays, product allocation, new product availability, or future promotional, joint marketing, or
sponsorship programs.

The MAP Policy applies to advertised prices, not the price at which MAP products are actually sold or offered
for sale to an individual in-store or over the telephone.
FOX believes in maintaining a well-regulated and fair marketplace for all its authorized resellers. The MAP
updated price for United States partners will be determined on the first business day of each month, using a
new MSRP from FOX.

4. ADVERTISING GUIDELINES

The MAP Policy applies to all advertisements of MAP Products in any and all media, including but not limited
to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public
signage, as well as Internet sites, social media sites, apps, or any other electronic media.
The MAP Policy does not apply to solely on premise or in-store advertising that is not distributed to
customer.

Website features such as “click for price”, automated “bounce-back” pricing e-mails, pre-formatted e-mail
responses, forms, and automatic price display for any items prior to being placed in a customer’s shopping
cart, and other similar features are considered to be communications initiated by the dealer (rather than by
the customer) and thereby constitute “advertising” under this MAP Policy.

It shall not be a violation of this MAP Policy to advertise that a customer may “call for price” or “email for
price”, or to use similar language, specifically with respect to FOX products, so long as no price is listed.

This MAP Policy also applies to any activity which FOX determines, in its sole discretion, is designed or
intended to circumvent the intent of this MAP Policy, such as solicitations for ‘’group purchases’ and the like.

It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or
will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include
any advertised price below MAP and otherwise complies with this MAP Policy.

From time to time, FOX may permit resellers to advertise MAP Products at prices lower than the MAP retail
price. In such events, FOX reserves the right to modify or suspend the MAP retail price with respect to the
affected products for a specified period of time by providing advance notice to resellers of such changes.

From time to time, FOX may offer a direct manufacturer’s rebate to customers. In such events, it shall not be
a violation of this MAP Policy to advertise the availability of the manufacturer’s rebate, provided that:

i. the advertisement includes a MAP-compliant price, the rebate amount, and the net price
after manufacturer’s rebate in the same type size and style;

ii. an asterisk is placed next to the net price after manufacturer’s rebate; and

iii. “*after manufacturer’s rebate” appears in the same area of the advertisement as the
advertised product.

5. POLICY ENFORCEMENT

If a dealer with multiple store locations violates this MAP Policy at any one store location, or on any
associated website, then FOX will consider this to be a violation by the dealer.

FOX reserves the right to cancel any pending orders, restrict future orders, or suspend dealer’s account if
FOX reasonably believes that a dealer has violated the provisions of this policy.

FOX’s MAP Policy Administrator is solely responsible for determining whether a violation of the MAP Policy
has occurred.

FOX monitors the advertised prices of dealers, either directly or via the use of 3rd party agencies or tools.
Dealers are expected to provide reasonable cooperation in any FOX investigations regarding possible MAP
Policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a FOX MAP Policy
investigation is a violation of this policy.

The MAP Policy will be enforced by FOX in its sole discretion and without notice. Dealers, distributors,
resellers, have no right to enforce the MAP Policy. Violations of this policy may result in any of the
aforementioned sanctions up to and including termination of our business relationship, as well as any
available remedies at law.