BE Power Equipment

Braber Equipment was founded in 1969 by Bill Braber in Abbotsford, British Columbia. Bill’s focus on quality, service, and support became the pillars that drove the business forward. In 1991, Bill’s son, Nick Braber, created BE Pressure Supply and quickly became Canada’s largest manufacturer of pressure washers. Under Nick’s leadership, BE Pressure grew to four global manufacturing facilities. In 2018 the company name was changed to BE Power Equipment to better reflect the diversity of products.

Today, third-generation owner Curtis Braber continues to build on the values instilled by previous generations. BE Power Equipment is proud to be one of the largest manufacturers in North America focusing on high-quality industrial power equipment.

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Internet Minimum Advertised Price (IMAP) Policy
Effective Date: April 1, 2026

To protect the value of the BE Power Equipment brand, ensure fair competition across all online sales channels,
and maintain healthy margins for our retail partners, we are implementing an Internet Minimum Advertised Price
(IMAP) Policy. This policy establishes the minimum price at which our products may be publicly advertised online.

This IMAP Policy applies to:

  • All authorized retailers, resellers, and distributors of BE Power Equipment products.
  • All online advertised prices, including but not limited to:

o E-commerce listings
o Online ads (banner, display, social media)
o Email marketing
o Search engine ads
o Marketplace platforms (Amazon, Walmart, eBay, etc.)

Note: This policy governs advertised prices only. Each retailer remains free to determine the actual selling price of
the products.

1. IMAP Pricing

  • Each product covered by this policy will have a designated IMAP price communicated via the current
    IMAP Price List.
  • Retailers agree not to advertise prices below the published IMAP price.
  • Blackout period aka temporary promotional allowances (TPAs), discounts, and authorized sales events will
    be communicated.

2. Prohibited Practices

The following are considered violations of the IMAP Policy:

  • Advertising a product below its IMAP price.
  • Using phrases such as “click for price,” “see price in cart,” or “price too low to show” to circumvent IMAP.
  • Applying automatic cart discounts that result in pricing below IMAP.
  • Bundling products in a way that effectively reduces the advertised price below IMAP.
  • Offering coupons, promo codes, rebates, or loyalty credits that reduce the advertised price below IMAP
    unless explicitly approved.

3. Enforcement

To ensure policy consistency, BE Power Equipment will enforce violations in a non-negotiable, unilateral manner.
Violations may result in:

1. First Violation: Written warning and request for correction within 24–48 hours.
2. Second Violation: Temporary suspension of product shipments.
3. Third Violation: Removal from the Authorized Reseller Program.
4. Chronic Violations: Removal of Dealers discounts.

BE Power Equipment reserves the right to adjust enforcement timing according to severity or retailer history.

4. Monitoring

BE Power Equipment actively monitors online advertised prices across digital platforms. Retailers are also
encouraged to report violations anonymously via [email/contact method].

5. Policy Modifications

BE Power Equipment may modify, update, or discontinue this IMAP Policy at any time. Policy updates will be
communicated in writing.

6. Acknowledgment

By continuing to advertise and sell BE Power Equipment products, retailers acknowledge receipt and
understanding of this IMAP Policy.

Thank you for your continued partnership.