Eastwood

Part of the DIY community since 1978, attending car shows, listening to customers, and seeing first-hand how our products are used to produce a vehicle our customers are proud of

  • Offering “solutions” which combines our 4,000+ unique products with the know-how to “Do The Job Right”
  • In-house product design, development and testing with a strong track record of high-quality, innovative products
  • Used and trusted by top builders to beginners

Need help with your MAP Policy?

Call: (828) 393-4076   OR   Send Email

Eastwood Minimum Advertised Price
(MAP) Policy

Introduction
To protect the integrity of the Eastwood brand and support our network of dealers and
resellers, Eastwood Company has established this Minimum Advertised Price (MAP) Policy.
The objective is to maintain fair competition and ensure consistent brand value across all
channels.

Policy Coverage
This MAP Policy applies to all resellers of Eastwood products in the United States and
Canada. It covers all forms of advertising, including but not limited to:
– Online listings (e-commerce sites, marketplaces, social media)
– Print media (catalogs, brochures, flyers)
– Broadcast media (TV, radio)
– Email marketing campaigns

MAP Guidelines
Resellers may not advertise Eastwood products at prices lower than the current MAP price
list. This includes ‘strikethrough’ pricing, coupon codes, and any indication of discounted
pricing below MAP.

Permitted Promotions
Eastwood allows for the following promotional tactics without violating the MAP Policy:
– In-cart discounts not visible before checkout
– Member-exclusive offers (e.g., loyalty programs, email-only deals) Discounts or Coupons
towards future purchases may be advertised and awarded at time of sale
– Bundles that include MAP-compliant Eastwood products with other items
– Rebate offers that do not reduce the advertised price

MAP Price List
All Eastwood products with a MAP price will be enforced. Full price lists are issued to
authorized dealers and updated quarterly.

Violations and Enforcement
Eastwood will actively monitor advertised prices on all MAP enforced SKUs. For any
reseller who fails to comply with upholding any MAP price, will be in violation of this policy.
If Eastwood determines that a reseller is indeed in violation of the MAP policy, Eastwood
will issue a written (email) warning to that reseller. Resellers in violation will have 48
hours to make the correction to their listing(s) that are in violation. Failure to correct any
and all violations may result in the following actions:

– 1st Violation

       1 – week suspension of account, no orders will be processed.

– 2nd Violation

      3 – week suspension of account, no orders will be processed.

– 3rd Violation

      Indefinite suspension, and reseller will be added to the Eastwood Do Not Sell
list

MAP Exempt Products
Products may be removed from the MAP price list and therefore would be exempt from
having a MAP price. These would be communicated to resellers, and would include items
that are discontinued, promotional items, such as banners, hats, apparel, decals and the like.
Refurbished or scratch-and-dent products could fall under the MAP Exempt list.

Eastwood reserves the right to unilaterally enforce and modify this policy at any time.

Contact and Updates
For questions or to receive the latest MAP price list, please contact:
Eastwood MAP Policy Team
Email: bapple@eastwood.com
Website: https://www.eastwood.com