Price changes used to happen annually but in today's dynamic business climate, price changes are happening much more frequently, and they have taken on much more importance. The costs of freight and raw materials are rising quickly and price [...]

When trying to grow a brand it is normal to think more distribution is better. Manufacturers are pumped when they get large enough to make it into the top-tier wholesale distributors. Sales are growing and everyone is happy. During [...]

This post is for wholesale distributors.  There is a lot that goes into deciding to add a line.  One of the big decisions should be determining if the brand has decent control of its dealer distribution network.  If a [...]

One of the things many potential clients worry about before they implement a MAP program is a decrease in sales.  This is an understandable worry, but we have found that usually there is an increase in sales after MAP [...]

Pricing is one of the three cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by [...]

After implementing a pricing program and really cracking down on enforcement manufacturers hope they can just coast for a while. But when they do, violations begin creeping up almost immediately and soon dealers are complaining and pointing fingers all [...]

If you are new to the world of pricing policies things can be a little bit confusing. Like all industries, there is a certain amount of jargon that gets thrown around. But in the world of MAP it is [...]

When is a MAP policy not actually a MAP policy? Although all pricing policies are often referred to as “MAP Policies,” there are two distinct types.  The first is called a “Minimum Retail (or Resale) Price (MRP) Policy” and [...]

Have you ever pulled out your smartphone in a store to check online prices? I have. Dealers hate when customers walk into the corner of the shop and pull out their smartphone.  The next question is always “Hey I [...]

For manufacturers, there are many benefits to having an authorized dealer program. It allows them to have a lot of control over who sells their products. The benefits of this are numerous. One huge advantage is an improvement in [...]