The journey of BBR Motorsports, Inc began with a straightforward aspiration – to create cool motorcycle parts. From crafting XR100 swingarms in their parents’ garage, the Brown Brothers have steered BBR into becoming the most successful company in the history of the MinMoto SX. This remarkable ascent is a testament to their unwavering commitment to quality and performance.

Over the years, BBR Motorsports has not only set the standard for excellence in custom motorcycles and performance parts but has also become a trusted advisor in the industry. Consulted by OEM motorcycle manufacturers, aftermarket parts companies, bicycle manufacturers, tech publications, and CAD/CAM software developers, BBR’s expertise has become synonymous with innovation.

The influence of BBR Motorsports extends far beyond their Enumclaw, WA headquarters. Their custom motorcycles and performance parts have graced the pages of hundreds of publications worldwide, showcasing the pinnacle of engineering and design. From their local roots to a global presence, BBR has consistently pushed the boundaries of what’s possible in the world of motocross.

Effective Date: January 1, 2022
Minimum Advertised Price Policy

PURPOSE

BBR Motorsports, Inc. (“BBR”) has adopted the following Minimum Advertised Price Policy
(herein “MAP Policy” or “Policy”). BBR has adopted this Policy to:

• Maintain the integrity of BBR’s brand image and reputation;
• Ensure consistency of product pricing in the marketplace;
• Support fair profit margins for our vendors; and
• Instill confidence in consumers.

POLICY

Except as specifically authorized by the Policy, BBR branded products may not be advertised at
a price less than the Minimum Advertised Price (“MAP”). A copy of the current Minimum
Advertised Price List is included with this Policy, and will be updated from time to time in
response to market conditions and other considerations. Updated MAP price lists will be
provided to vendors, and the current MAP list is available upon request by emailing
MAP@bbrmotorsports.com at any time.

This Policy does not require vendors to advertise prices, nor does it limit any maximum
advertised price.

This Policy applies to advertising in any form (including but not limited to print, broadcast,
direct mail, or online) that references, depicts, or otherwise references BBR products. This
Policy specifically prohibits any online or other advertising that offers or implies a lower price
once an item has been selected for purchase, such as “click here for lower price,” “add to cart
for price,” “call for price,” or any similar messaging.

COMPLIANCE

BBR will independently monitor compliance with its MAP Policy. BBR, in its sole discretion, will
determine whether a vendor’s advertising methods – whether intentionally or unintentionally –
violate the letter and/or spirit of this Policy.

BBR will not share confidential, proprietary, or other pricing information amongst its
distributors and dealers, and will make every effort to resolve misunderstandings and disputes
in an amicable manner.

If BBR becomes aware of BBR branded products being advertised below the MAP, the vendor
will be notified of the violation. The determination of a violation is within BBR’s sole discretion.
Once notified, the vendor must correct the violation within a reasonable period of time, but in
no event later than three (3) business days after being notified of the violation by BBR. The
vendor must confirm to BBR’s satisfaction that the violation has been corrected.

If a violation remains uncorrected, a vendor has multiple violations, or if in BBR’s sole discretion
a vendor is failing to make a good faith effort to comply with the terms of this Policy, then BBR
may stop shipments to the vendor. BBR may also take other steps necessary to preserve the
integrity of BBR’s MAP pricing.

ITEMS NOT PROHIBITED

This Policy does not prohibit promotions, incentives, or business practices that apply equally to
all products from all suppliers that a vendor offers such as:

• Free shipping
• Limited duration uniform discounts on store-wide products (for example, “take 10% off
everything”) or category-wide products (for example, “save 15% on all exhaust system
parts”) from multiple suppliers, provided such discounts are not perpetual or offered so
often as to negate the purpose of the MAP Policy.
• One-time discounts for sales events previously authorized by BBR such as, for example,
Black Friday, Labor Day Sale, Father’s Day Sale, etc.
• Prices available to resellers, employees, associates, or other individuals that are not
advertised or otherwise available to the general public.

SCOPE

This Policy is not intended to control or determine the price at which any BBR vendor may sell
BBR products to individual consumers. This Policy is intended to apply only to advertised
prices, and does not apply to the price at which BBR products are offered or directed to
individual consumers in-store (including displays or signs in a showroom). This Policy does not
apply to products sold to an individual consumer at a retail location, in response to a direct
consumer inquiry, or items sold after negotiations with an individual consumer for a bulk
discount or other price reduction.

IMPLEMENTATION

All vendors must provide a copy of this Policy to all new and existing resellers.

All vendors should direct questions regarding advertising compliance or proposed advertising to
MAP@bbrmotorsports.com, and BBR will endeavor to respond as quickly as possible.

BBR may amend this Policy from time to time, at which time notice of the new Policy will be
provided. Additionally, BBR may initiate promotions for specific products from time to time. In
such an event, BBR will notify vendors of the promotion and any temporary changes to the
Policy during said promotion. Nothing in this Policy shall affect BBR’s rights under separate
sales agreements or contracts with its vendors, including but not limited to BBR’s right to
terminate its relationship with any vendor.

BBR Motorsports, Inc