Dayco is a global leader in the research, design, manufacture and distribution of essential engine drive systems and aftermarket services for automotive, truck, construction, agriculture and industrial applications. Our mission is to deliver innovative products and services to the market that Move the world Forward, Always.

MINIMUM ADVERTISED PRICING POLICY

Dayco Incorporated (“Dayco”), manufacturer of Dayco^® branded products, devotes substantial resources to actively supporting the advertising and promotion of its products by its distributors. In order to protect the image of the Dayco brand as a premium brand, effective January 1, 2023, a Minimum Advertised Price (MAP) policy on all Dayco branded Powersports & Performance products will be in effect for all U.S. and Canadian Dealers (“Seller(s)”).

MAP Policy:

1. The MAP for all Dayco^® branded products shall be no less than the published MAP price. The MAP is unilaterally established by Dayco and may be adjusted from time to time by Dayco in its sole discretion. The policy will be strictly and uniformly enforced by Dayco. Dayco reserves the right to expand the list of products to which the MAP applies.
2. The MAP policy applies to all advertisements of Dayco^® branded products in any and all media, including, but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, email newsletters, email solicitations, internet or similar electronic media, apps, social media, television, radio and public signage. The MAP policy is not applicable to any advertising that is displayed solely at a Sellers on-premises location. It shall not be a violation of this MAP policy to advertise that a customer may “call for price” or “click for price” or use similar language so long as no price is listed.
3. The inclusion in advertising of free or discounted products with Dayco^® branded products would be contrary to the MAP policy if it discounts the advertised price of Dayco branded products below the MAP. The MAP policy does not apply to customer rewards or loyalty programs.
4. If pricing is displayed, any strike-through or other alteration of the MAP is prohibited.
5. The MAP policy applies only to advertised prices and does not apply to the price at which Dayco^® branded products are actually sold or offered for sale by a Seller. Sellers are free to sell Dayco branded product(s) at any price(s) they choose.
6. The MAP policy does not establish maximum advertised prices. All Sellers may advertise Dayco^® branded products at any price in excess of the MAP. Internet auctions may not display or have reserved bid or other acceptable prices below the MAP price.
7. The MAP policy does not in any way limit the ability of any Sellers to advertise that they have “the lowest prices”, or they “will meet or beat any competitor’s price”, or similar phrases as long as the price advertised for Dayco^® branded products is not less than the MAP.
8. All Dayco trademarks and other intellectual property are the property of Dayco. Sellers must use Dayco’s official, regional co-op guidelines for advertising provided by Dayco in an authorized manner only.
9. Dayco does not intend to do business with Sellers who degrade the image of the Dayco^® brand. Dayco will, without assuming any liability, follow the Dayco MAP Policy, immediately following Dayco’s unilateral determination that a Seller has violated this policy. The enforcement will be directed at the seller in violation.
10. The MAP policy has been unilaterally adopted by Dayco and will be uniformly enforced by Dayco in its sole discretion. Nothing in this MAP policy or in any contract or agreement with Dayco shall constitute an agreement between Dayco and any Seller that the Seller will comply with this MAP policy. Sellers have sole discretion to decide whether or not to comply with this MAP policy. Dayco will not discuss or accept any conditions of acceptance concerning the MAP policy, as it is non-negotiable and will not be altered for any Seller.

Glossary

“Seller(s)” – Any authorized dealer, retailer, reseller, or other business entity that offers, markets, advertises, or sells Products directly to an end-user consumer for personal, commercial, or other end-use purposes. For the avoidance of doubt, a business that sells products solely to another reseller, dealer, distributor, wholesaler, or other intermediary for further resale, shall not be considered a Seller under this MAP Policy unless it also sells Products directly to end-user consumers as well.