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Dunlop Motorcycle Tires (Dunlop) MAP (Minimum Advertised Pricing)
Purpose
Dunlop Motorcycle Tires has unilaterally adopted a Minimum Advertised Pricing (MAP) policy. This MAP policy has been implemented in order to maintain the integrity of the Dunlop Motorcycle Tires brand, to ensure our products are competitively priced supporting a retailer environment where the end user is able to get the advice, service, knowledge, and support necessary to maintain the relationship between the Dunlop brand and its end user. We have concluded that certain types of advertising can affect our goodwill and is damaging to the standards and reputation that Dunlop Motorcycle Tires has
achieved. Therefore we have adopted the following MAP policy.
Effective Date
The Dunlop Motorcycle Tires MAP policy went into effect when it was announced on Jan 18th, 2016.
Applicability
This MAP policy applies to all resellers of Dunlop products within the United States
Distributors will be responsible for violations by their supplied dealers
MAP Product Lines
This MAP policy applies only to the product lines listed in the Appendix to this policy.
Guidelines
This MAP policy shall be governed by the following guidelines
Applies to internet advertised pricing at the material code (SKU) level
A violation occurs when any advertising practices occur that have an effect of changing the advertised price (at the material code level) below the Minimum Advertised Price. Examples include
Combining a material code with a “free” product or discounted product in a package with other products
A discount coupon or promotional code
Discounts with membership
Advertisements containing phrases such as “click for price”, “email for price”, “email for best offer”. “call for price”, or other similar phrases that imply the price will be different than the Minimum Advertised Price]
Free Shipping will not be considered a violation
Internet advertising subject to this policy includes communication by resellers prior to a sale on the internet such as internet advertising, including websites, shipping sites, banner ads, broadcast emails, online marketplaces, and other means of advertising related to the internet.
From time to time, Dunlop, may discontinue products or engage in promotions. In such events, Dunlop, reserves the right to modify or suspend the MAP policy with respect to the affected products.
Monitoring & Enforcement
Dunlop or an independent third party hired by Dunlop will monitor compliance with this MAP policy.
Violation Sequence
1st Violation –If a reseller violates this policy, the Dunlop customer will receive a documented notice that a 1st Violation has occurred. The Dunlop customer, upon receipt of the letter, will have forty eight (48) hours to correct the violation. If the reseller fails to come into compliance within that time period, then that failure will be deemed a 2nd violation.
2nd Violation – The Dunlop customer will receive a documented notice that a 2nd violation has occurred. The Dunlop customer will be placed on a non-ship basis for a period of thirty (30) days from the date of the notice with regard to all the products listed in the appendix of this policy.
3rd Violation – The Dunlop customer will received a documented notice that a 3rd violation has occurred. The Dunlop customer will be placed on a non-ship basis for an indefinite period of time from the date of the notice with regard to all products listed in the Appendix to this policy.
This policy addresses only the advertisement of prices, it does not regulate selling prices. Resellers will continue to independently and unilaterally establish resale prices of Dunlop products Dunlop and its employees have no control of what reseller prices are, or to otherwise participate in the establishment of reseller prices.
Dunlop sales personnel or other employees do not have authority to modify or grant exceptions to this policy. Therefore, all questions or comments regarding this MAP policy are to be directed to the pricing department.
This program can be changed, modified, or cancelled at any time at Dunlop’s discretion with or without advanced notice.
