On the road, on the trail or on the racetrack, you can count on Kenda quality. Our tires are engineered for performance and value across a wide range of interests and applications. See why Kenda is the right choice. It’s your move.

Kenda Minimum Advertised Pricing Policy (MAP)
Effective Date: January 1st, 2025

Introduction

American Kenda Rubber (Kenda) has established a Minimum Advertised Pricing Policy that applies to the Advanced
Performance Technology line of products. This policy is a unilateral statement of American Kenda Rubber and a
condition precedent for any dealer that desires to advertise and sell Kenda products. Accordingly, the MAP Policy is
not a contract, nor an offer to form a contract. The policy, rather, is an expression of Kenda’s policies under which its
covered products may be advertised and marketed. American Kenda Rubber will not discuss any conditions of
acceptance related to this MAP policy, as it is non-negotiable and will not be altered for any dealer.

This MAP policy applies to advertised prices for Kenda products and is not intended to determine, control or even
influence in any way the price at which any authorized Kenda retailer sells any of the covered products. The
individual retailers are free to set their own prices on Kenda products.

Policy Coverage

This MAP policy covers all Advanced Performance Technology Kenda products which are sold throughout the United
States and is binding upon all Kenda retailers who distribute and sell such products. Kenda American Rubber
reserves the right to exclude specific products from its MAP policy for all retailers at its sole and unilateral
discretion; details of such exclusions are available upon request at map@kendausa.com.

Pricing

Aside from the situations described below, a retailer may not advertise any of the covered products below the
minimum advertised price established by Kenda. Pricing and updates are available by contacting Kenda directly at
map@kendausa.com with questions. Kenda cannot be held responsible for the retailer’s lack of knowledge of said
pricing.

Retailers may advertise prices below MAP with the approval of American Kenda Rubber, contingent on the following
points:

1. Up to 4 promotional periods identified by Seller to last no more than 3 weeks (stated clearly in the
advertisement) – the net advertised promotional prices as advertised during Kenda’s published promotional
periods shall abide by the terms of the MAP Policy defined by Kenda during that time period. Kenda will issue an
annual calendar for the promotional periods in December for the next 12 month period. This will enable
Kenda’s Channel Partners to choose to participate in the promotional periods at their discretion while following
the promotional guidelines. This calendar will be available online at https://automotive.kendatire.com/enus/MAP – the password for this site is “kendamap” or can be obtained by request via email to MAP@kendausa.com.

Policy Terms

• This MAP Policy governs the advertising practices of Kenda dealers. Each retailer is individually responsible
for ensuring its advertising policies comply with this MAP Policy.

• Kenda is responsible for enforcing this MAP Policy, and will do so unilaterally. Kenda’s designated MAP
Policy manager is the only person authorized by the company to communicate about the MAP Policy,
including communications regarding updates, changes or decisions.

• No tattling – Kenda cannot and will not accept any information from any retailer about prices being charged
by another retailer or about possible violations of this policy.

• Each retailer is free, without violating this Policy, to establish its own resale prices for Kenda products, and
may, without violating this Policy, sell any Kenda products at a price higher or lower than the MAP for that
product.

• The MAP Policy applies to all forms of advertising of Kenda products and across all mediums, including
without limitation, television, cable, radio, direct mail, outdoor advertising, mailings, catalogs, magazines,
circulars, retail and/or consumer exhibition displays, and electronic/online media (which includes emails,
text messaging, and social media.)

• The term “advertising” is intended to be defined as broadly as possible. To that end, “advertising” includes
any and all advertisements, announcements, information, publications or notices given, generated,
developed, produced, distributed or disseminated by or on behalf of any retailer in connection with such
retailer’s commercial operations and sale of the covered products.

• “Bundling” or including a free or discounted product (whether made by Kenda or another manufacturer) is a
violation of this Policy.

• No alias selling. Retailers may not sell any Kenda-branded product online, by catalog, otherwise under an
alias name or address.

• Kenda reserves the right to unilaterally terminate the purchasing rights of any retailer that violates its MAP
Policy, with or without notification.

• American Kenda Rubber cannot be held responsible for ignorance of this MAP Policy or Kenda’s product
pricing.

Internet/Online Advertising

Advertising on the Internet is subject to the MAP Policy. The MAP Policy applies to all web pages and other forms of
Internet advertising (e.g., banner ads) that describe and otherwise promote the covered products, but not to the
actual point-of-purchase web pages.

Rider Support Program and Bike Shop Employee Purchase

Kenda may provide Kenda Advanced Technology Performance products directly to professional or amateur racing
qpurchase program to promote sales of these products, and to establish other promotional programs at our
discretion.

MAP Violations

Kenda reserves the right to unilaterally suspend or terminate the purchasing rights of any retailer that violates its
MAP Policy, with or without prior notification.

Kenda, in its discretion, may use the following guidelines in determining sanctions for non-compliance with the MAP
Policy:

• 1st Map Policy violation: First Notification may be issued only to sellers with no accumulated MAP violations.
The retailer will be sent a communication detailing the violation in question and re-stating the terms of the
MAP Policy. Failure to comply within 10 calendar days will be considered a 2nd violation.

• 2nd MAP Policy violation: The retailer will be sent a communication detailing the violation in question and
re-stating the terms of the MAP Policy. Failure to comply to the MAP Policy within 10 calendar days will be
considered a 3rd violation.

• 3rd and any subsequent MAP Policy violation: The purchasing rights of the retailer will be terminated for a
term of at least 180 days from the time of termination determined by Kenda and reinstatement of said
account will be by application and the discretion of Kenda.

Kenda will unilaterally make all decisions relating to violations of the MAP Policy and will not entertain appeals or
negotiations to the sanctions imposed.