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Kenda Minimum Advertised Pricing Policy (MAP) 

Effective Date: September 2026 

Introduction 

American Kenda Rubber (Kenda) has established a Minimum Advertised Pricing Policy that applies to Kenda  products. This policy is a unilateral statement of American Kenda Rubber and a condition precedent for any dealer  that desires to advertise and sell Kenda products. Accordingly, the MAP Policy is not a contract, nor an offer to form  a contract. The policy, rather, is an expression of Kenda’s policies under which its covered products may be  advertised and marketed. American Kenda Rubber will not discuss any conditions of acceptance related to this MAP  policy, as it is non-negotiable and will not be altered for any dealer. 

This MAP policy applies to advertised prices for Kenda products and is not intended to determine, control or even  influence in any way the price at which any authorized Kenda retailer sells any of the covered products. The  individual retailers are free to set their own prices on Kenda products. 

Policy Coverage 

This MAP policy covers all Kenda products which are sold throughout the United States and is binding upon all Kenda  retailers who distribute and sell such products. American Kenda Rubber reserves the right to exclude specific  products from its MAP policy for all retailers at its sole and unilateral discretion; details of such exclusions are  available upon request at map@kendausa.com . 

Pricing 

Aside from the situations described below, a retailer may not advertise any of the covered products below the minimum advertised price established by Kenda. Pricing and updates are available by contacting Kenda directly at map@kendausa.com with questions. Kenda cannot be held responsible for the retailer’s lack of knowledge of said pricing. 

1. Promotional Periods 

A Seller may identify up to four promotional periods, each lasting no more than three weeks and stated clearly in  the advertisement. During Kenda’s published promotional periods, advertised promotional prices must comply with  the promotional terms and MAP guidelines established by Kenda for the applicable products and time period. 

Kenda will issue an annual calendar in December identifying the promotional periods for the following 12 months.  Kenda’s Channel Partners may choose whether to participate in these promotional periods at their discretion while  following the applicable promotional guidelines. 

Division-specific promotional requirements, including applicable discount limitations, may be set forth in a Kenda  division-specific MAP Policy addendum. 

Policy Terms

• This MAP Policy governs the advertising practices of Kenda dealers. Each retailer is individually responsible  for ensuring its advertising policies comply with this MAP Policy. 
• Kenda is responsible for enforcing this MAP Policy, and will do so unilaterally. Kenda’s designated MAP  Policy manager is the only person authorized by the company to communicate about the MAP Policy,  including communications regarding updates, changes or decisions. 
• No tattling – Kenda cannot and will not accept any information from any retailer about prices being charged  by another retailer or about possible violations of this policy. 
• Each retailer is free, without violating this Policy, to establish its own resale prices for Kenda products, and  may, without violating this Policy, sell any Kenda products at a price higher or lower than the MAP for that  product. 
• The MAP Policy applies to all forms of advertising of Kenda products and across all mediums, including  without limitation, television, cable, radio, direct mail, outdoor advertising, mailings, catalogs, magazines,  circulars, retail and/or consumer exhibition displays, and electronic/online media (which includes emails,  text messaging, and social media.) 
• The term “advertising” is intended to be defined as broadly as possible. To that end, “advertising” includes  any and all advertisements, announcements, information, publications or notices given, generated,  developed, produced, distributed or disseminated by or on behalf of any retailer in connection with such  retailer’s commercial operations and sale of the covered products. 
• “Bundling” or including a free or discounted product (whether made by Kenda or another manufacturer) is a violation of this Policy. 
• No alias selling. Retailers may not sell any Kenda-branded product online, by catalog, otherwise under an  alias name or address. 
• Kenda reserves the right to unilaterally terminate the purchasing rights of any retailer that violates its MAP Policy, with or without notification. 
• American Kenda Rubber cannot be held responsible for ignorance of this MAP Policy or Kenda’s product  pricing. 

Internet/Online Advertising 

Advertising on the Internet is subject to the MAP Policy. The MAP Policy applies to all web pages and other forms of Internet advertising (e.g., banner ads) that describe and otherwise promote the covered products, but not to the  actual point-of-purchase web pages. 

Multi-Channel Retailers and Distributors 

For retailers or distributors operating multiple sales channels, Kenda may, in its sole discretion, apply MAP  enforcement actions to an individual website, marketplace seller identity, or other sales channel before imposing  broader account-wide purchasing restrictions. 

Kenda may require separate authorization for individual websites, marketplace seller identities, or other retail  channels. Additional requirements applicable to multi-channel retailers and distributors are set forth in Kenda’s  Authorized Online Retailer and Multi-Channel Distributor Policy and any applicable division-specific addendum. 

MAP Violations

Kenda reserves the right to unilaterally suspend or terminate the purchasing rights of any retailer that violates its  MAP Policy, with or without prior notification. 

Kenda, in its discretion, may use the following guidelines in determining sanctions for non-compliance with the MAP Policy: 

• 1st Map Policy violation: The retailer will be sent a communication detailing the violation in question and re stating the terms of the MAP Policy. Failure to comply within 10 calendar days will be considered a 2nd  violation. 
• 2nd MAP Policy violation: Failure to comply to the MAP Policy within 10 calendar days will be considered a  3rd violation. 
• 3rd and any subsequent MAP Policy violation: Kenda may suspend or terminate the retailer’s purchasing  rights for a period of at least 180 days, subject to any channel-specific enforcement provisions contained in  an applicable division-specific addendum. Where channel-specific enforcement applies, continued  violations, circumvention of a channel suspension, or failure to comply with Kenda’s enforcement action  may result in broader account-wide purchasing restrictions or termination. Reinstatement will be by  application and at Kenda’s sole discretion. Kenda will unilaterally make all decisions relating to violations of  the MAP Policy and will not entertain appeals or negotiations to the sanctions imposed.