Here at R&G, we are known for our wide range of crash protection and styling accessories, but we are also a distributor for many of the world’s leading motorcycle brands.
Already supporting racers around the world, alongside being an Official Partner of the Bennetts British Superbike Championship and an Official Sponsor of the MotoAmerica series.
R&G Minimum Advertised Price (”MAP”) Policy
Version 2. August 2026
Minimum Advertised Price. MAP is defined as R&G’s current manufacturer’s suggested price. The current MAP for each product in our range can be sent upon request and will be emailed to the Dealer automatically, prior to any planned price changes.
Products Acquired for Resale. Dealer will acquire R&G Products solely for resale to end-user customers from Dealer’s locations. Dealer is not acquiring R&G Products for sale to any other entity or to any person who Dealer knows or has reason to believe intends to resell such R&G Products.
Product for Domestic Sale Only. Dealer will only sell and/or advertise products within the country listed as the Dealer’s location on this dealer application. Dealer agrees not to ship, export, or in any way facilitate export of any item acquired from R&G (or its distributor) to any destination outside of this country.
Sales Via Third-Party Marketplaces. Dealer will only sell products within URLs listed in its dealer application and approved by R&G. Dealer will not sell products on or through any third-party site (Amazon, eBay, Newegg, Walmart.com, etc.) without prior, written consent for that specific marketplace and storefront URL from R&G. R&G reserves the right to revoke its consent at any time without advance notice.
Scope of Policy. This policy prohibits all Dealers of R&G products from advertising below the MAP, internationally, or at wholesale. Further, the policy applies to advertising of all R&G Products by Dealers in any external media, including, but not limited to, radio, television, websites, forums, and/or auction sites, email, and print in any form, such as direct mailings, catalogs, price lists, flyers, group faxing, group mailings and brochures. This policy applies strictly to advertised prices and will not in any way restrict the Dealer’s ability to determine its own resale prices. The policy is not intended to prohibit any Dealer from providing below MAP quotations on an individual basis in response to a specific request for quotation by an individual customer; provided such response is not automated and is given by person-to-person communication. The phrase “Call for Price” may be used to alert potential customers that the actual selling price differs from MAP. Phrases such as “WE offer the Best Prices”, “We’ll Beat any Offer”, “No Reasonable Offer Refused”, “Prices Slashed”, “The Cheapest Prices Available”, “Price Too Low to Print”, “New Low Price” or other phrases similar in wording, tone, or intent, are not permitted in any advertising medium. The following practices will also be treated as violations of the policy, on the basis that they violate the spirit of the policy:
a. Use of any rebate, discount, coupon, promotion, giveaway, loyalty program or incentive in any advertising by a Dealer where the cumulative effect is to reduce immediately the advertised price of any R&G Product below its MAP.
b. The use of “click on” or “click through” buttons on a website, or any similar buttons, group discount systems, keyed discount codes, or automated price quotation transmission feature to provide automatic price quotations below the MAP for any R&G Product.
Administration of MAP Policy. This policy will be administered and enforced unilaterally by R&G and/or its Agent, MAP Services Corp. Upon issuance of a price update by R&G or its Distributor, Dealer will have a grace period of 7 days to adjust all prices to the new MAP.
Violation of the MAP Policy. Upon first violation, R&G will issue a notice of violation to the Dealer and will give the Dealer an opportunity to remove from publication (including Internet) any price advertising that violates this policy. Such advertising must be removed within 2 business days of receiving notice from R&G to do so. Upon a second violation, a second written notice will be issued, and the dealer’s right to purchase R&G products will automatically be suspended for a period of at least 10 days from the date of the second notice. Upon a third violation or greater violation, an additional written notice will be issued, and the Dealer’s right to purchase R&G products will automatically be suspended for at least 30 days and may be terminated. Separate violations will be deemed to have occurred if a violation continues after R&G has issued a notice of violation to the Dealer.
Current Products Only. This policy shall apply only to current products and shall not apply to any non-current, close-out, or discontinued R&G Products. All R&G Products shall be deemed “current products” unless specifically described as “discontinued” on R&G’s (or its Distributor’s) website or in official written materials from R&G (or its Distributor).
Amendments. R&G reserves the right to amend this policy and/or its minimum advertised prices at any time. Dealers are responsible for observing the current version of this policy as published.
Holiday Sales. R&G may, from time to time, authorize “MAP Holiday” sales, in which specific brands or items may be put on sale at a specific discount below regular MAP price for specific limited time periods. MAP Holidays will be announced to Dealers in writing. Violation of the written terms of any MAP Holiday will be treated as a MAP Violation. Dealer makes the representations, warranties, and agreements set forth below:
Product Information. Dealer agrees that it will provide its customers with all installation instructions and packaging that R&G includes with the products.
Product ldentification Requirements. All product listings for R&G products must include the assigned R&G part number. The part number must be prominently displayed, accurate, and visible in at least one of the following locations:
Product listing title
Product description
Applicable marketplace attributes or product information fields
The required use of R&G-assigned part numbers is intended to improve product identification, maintain listing accuracy, support customer experience, and assist with marketplace monitoring across all sales channels. Adherence to this policy will contribute to improved efficiency, accuracy, and customer satisfaction across all sales channels. The omission, alteration, replacement, or inaccurate representation of R&G assigned part numbers may be considered a violation of this Policy if such actions prevent accurate product identification, interfere with monitoring efforts, or are used to circumvent R&G policies.
Labeling. Dealer will not alter or remove any labeling or sticker!, and will not replace the logos provided by R&G or otherwise rebrand R&G Products.
Alteration and Reproduction. Dealer is on notice that R&G product designs are protected by registered design patents and copyrights. Dealer will not alter, modify, reverse engineer or reproduce R&G products. Such’activities by Dealer will result in legal action by R&G and permanent revocation of Dealer status.
Suggestions. R&G welcomes any ideas and/or suggestions regarding improvements to services, products, or product development. Under no circumstances shall any idea, suggestion, or related material (collectively, “suggestions”) to R&G be subject to any obligation of confidentiality or expectation of compensation. By submitting a suggestion to R&G, Dealer waives any and all rights in the suggestion and represents and warrants to R&G the suggestion is wholly original to the Dealer, that no one else has any rights to the suggestion and that R&G is free to implement and use the suggestion if desired, as provided by the Dealer or as modified by R&G, without obtaining permission or license from the Dealer’or from any third party.
Trademarks. Dealer agrees that it will use R&G’s trademarks solely in and for the responsible advertising and sale of R&G Products.
Contact lnformation. Dealer agrees that it will publicly list its business telephone number, fax number, email address, and physical address on its website so that retail customers can easily contact the dealer during regular business hours. Dealer status may be revoked if this information is not published or R&G receives repeated complaints that the dealer is unreachable.
ldentity. Dealer agrees that it will not refer to itself as a “distributor” or “partner” of R&G, nor will it imply any other relationship than that of a dealer or retailer of R&G products.
