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ADRO Pricing Policy

As ADRO continues to scale the brand, we’re placing a strong focus on maintaining pricing consistency
and enhancing the customer experience. This policy is intended to protect the ADRO brand, ensure
fairness across our dealer network, and drive value for both you and your customers.

Use of Trademarks, Logos and Copyrighted Materials

ADRO grants each of our authorized distributors and dealers a limited, revocable, non-exclusive, and
nontransferable license to use, reproduce, and display ADRO trademarks, logos, and copyrighted
materials provided that they comply with this policy. This license is for the dealer’s use and does not
allow the dealer to distribute our trademarks, logos, or copyrighted material to any third party, for any
purpose other than developing advertising for the dealer. Any use of ADRO trademarks, logos, or
copyrighted material shall be accompanied by an appropriate attribution that identifies ADRO as the
owner of the material so used. When using ADRO trademarks, logos, or copyrighted material, dealers
must be clearly identified in the advertisement by providing at a minimum the dealer’s name, address
and phone number.

This limited license does not allow dealers to register our trademarks as any part of a domain name or
trade name.

Nothing in this policy shall be construed to give any dealer, distributor, or retailer any rights, title, or
interest in ADRO trademarks, logos, or copyrighted material.

MAP Policy

Dealers selling ADRO products may sell those products for any price at their sole discretion. However,
ADRO has determined that advertising products bearing our logos or trademarks at any price lower than
MAP (minimum advertised price) undermines our reputation in the industry, harms the perceived value of
our products, and negatively affects the ADRO dealer network. Therefore, ADRO will enforce this policy,
which is intended to promote and preserve the goodwill, market value, image and reputation of ADRO
and our Products, Brand Assets, and Trademarks. Dealers may use ADRO trademarks, logos,
copyrighted materials, and part numbers in product advertising, publications, catalogs, web pages, or
other printed, audio, video or electronic material only if the advertised prices for the applicable ADRO
product is at or above the current MAP established by ADRO.

For purposes of this policy, the MAP for all ADRO products is the same as the MSRP as shown on
ADRO.com, unless ADRO communicates a different MAP in writing for a specific product.

Prohibited Advertising Practices

The following advertising practices violate this policy if they have the effect of advertising an ADRO
product below MAP:

● bundling an ADRO product with another product, whether from ADRO or another brand, in a way
that reduces the effective advertised price of the ADRO product below MAP

● offering a free product, gift, rebate, gift card, store credit, or other promotional item with an ADRO
product if doing so has the effect of reducing the effective advertised price of the ADRO product
below MAP

● advertising package pricing below the combined MAP of the included ADRO products

● offering coupons, promotional codes, membership discounts, loyalty discounts, or similar
incentives that reduce the advertised price of an ADRO product below MAP

● using statements such as “click for price,” “add to cart for price,” “email for price,” “call for price,”
“text for price,” “DM for price,” “email for best offer,” or similar language where the advertised
message suggests or implies a price below MAP

● otherwise modifying or presenting the advertised price in a manner that results in an effective
advertised price below MAP

For purposes of this policy, “Advertisement” is defined as any information, advice, announcement,
publication or notice given to solicit sales of our products regardless of medium, including all forms of
electronic media, social media, print, audio or video.

Regarding internet sales, the entire web site experience, including product pages, landing pages, cart
pages, checkout pages, pop ups, banners, or similar web site locations are considered part of the
advertisement.

Any attempt by a dealer to circumvent this policy, including helping or supporting other dealers,
distributors, or retailers who advertise in violation of this policy, will itself be treated as a violation.

All current ADRO products are subject to this policy. Once an item is determined to be discontinued or
obsolete by ADRO, the policy no longer applies to that item.

Enforcement

ADRO may monitor advertised pricing directly and may also use third party monitoring services,
including MAP Services Corp [see, https://www.mapservicescorp.com], to identify potential violations.
ADRO alone will determine whether a violation of this policy has occurred and what action, if any, it will
take in response. MAP Services Corp is directly involved with the actions taken towards dealers,
distributors and unauthorized resellers which are in violation of ADRO’s MAP program.

This policy is unilateral and non-negotiable. ADRO does not seek, and will not accept, any agreement,
assurance, or commitment from any dealer, distributor, retailer, or reseller regarding compliance with this
policy. ADRO sales representatives and other personnel are not authorized to modify, interpret, waive, or
negotiate this policy.

ADRO reserves the right to take all unilateral actions, if it is deemed appropriate to maintain the desired
distribution channels and protect the value of our brands. This may include (with or without prior notice),
suspension of IP use rights, requiring take down of all advertising violations, suspension of sales, refusal
to accept new orders, termination of dealer status, and being placed on an ADRO Products “Do Not Sell
List”.

Any notice ADRO sends, and any enforcement of this policy will apply to all affiliated stores (eg. “sister
stores”), related accounts, successor stores, or other sales channels that ADRO reasonably determines
are connected to the violating party. Any dealer engaged in the selling or solicitation for sales of our
products agrees to abide by this policy.

Repeated or material violations may result in permanent loss of eligibility to purchase, market, or sell
ADRO products. All enforcement decisions are made solely by ADRO.