The H&R philosophy is simple and effective: To manufacture the best suspension products, using only the highest grade materials, and then back all of our products with unparalleled customer service. This philosophy has made H&R what it is today – the industry leader in high performance, quality suspension components. Be it on the street or on the track, H&R has become synonymous with consistent, proven suspension performance and quality.
Minimum Advertised Price (MAP) Policy
H&R Special Springs LP.
Introduction and Purpose.
• Effective July 1, 2026, H&R Special Springs LP. (H&R Springs) is unilaterally implementing a
Minimum Advertised Price (MAP) Policy for all Resellers (Resellers) of H&R Springs
products (Products) in the United States. For this policy “Resellers” is defined as: All H&R
Springs distributors, wholesalers, retailers, dealers, and other Resellers located in the United
States.
H&R Springs believes this action will help protect and elevate the H&R Springs brand, create greater
consistency in advertised pricing across the market, and ultimately support stronger sales of H&R Products
for partners at all levels.
1. Policy Scope and Application.
• H&R Springs MAP policy applies to all Resellers of Products sold under the H&R Springs brand
name within the United States. H&R Springs is not seeking agreement from any Reseller to comply
with this MAP policy. All Resellers remain free to set prices independently and to independently
determine whether to abide by or disregard this MAP policy.
• This MAP policy applies to any Product listed on the most current H&R Springs MAP price sheet. If
a Product is not listed or does not have a listed MAP price on the most current MAP sheet or new
Product release sheet it is not subject to this MAP policy.
• This MAP policy does not confer any direct or indirect rights on any Reseller as a third-party
beneficiary or otherwise. Resellers shall not discuss the resale prices of any other Reseller with any
H&R Springs employee or representative. H&R Springs will not respond to complaints regarding the
actions of a third party regarding this MAP policy.
• This MAP policy is not a contract or agreement. H&R Springs does not seek nor will it solicit or
accept any Reseller agreement with our policy, nor will H&R Springs discuss the pricing of any other
Reseller. Resellers should not attempt to discuss advertising or resale pricing issues with H&R,
including the advertised or resale prices of any other Reseller. Any attempt to communicate with
H&R or other Resellers about these issues violates this policy
• All matters of interpretation and application of the terms of this MAP policy shall remain within the
sole discretion of H&R Springs. H&R Springs reserves the right to update, revise, modify or
discontinue this policy and pricing structure at any time without notice.
2. Minimum Advertised Price Guidelines.
• H&R Springs will periodically provide MAP price sheets to Resellers. Resellers may not advertise
any listed Product below H&R Springs MAP. The MAP will be unilaterally established, updated, and
revised by H&R Springs from time to time at its sole discretion.
• Resellers selling H&R Springs Products may sell those Products for any price at their sole
discretion. However, H&R Springs believes that marketing Products bearing H&R Springs logos or
trademarks at any price lower than MAP undermines our reputation in the industry and the market
value of our Products. Therefore, H&R Springs will enforce this policy which is intended to promote
and preserve the goodwill, market value, image and reputation of H&R Springs and our Products
and trademarks. Resellers may use any of our trademarks, copyrighted material, part numbers and
logos in connection with H&R Springs Product advertising, publication, catalog, web page, or other
printed, audio, video, or electronic material if the Reseller complies with this policy.
• Advertising practices that have the effect of changing the advertised price from at or above MAP
such as bundling our Products with other products violate this policy. This includes giving free
product with our Product be it another brand(s), packages that combine products at a price below
the total MAP and offering coupons or promotional codes or discounts with membership that
seeks to subvert this policy.
• Advertisements that modify the pricing to levels below our MAP violate this policy.
• The MAP policy does not apply once an item is placed in a customer’s “Virtual Shopping Cart” on
an internet website. However, terms such as “call for price,” “click here for a lower price,” “see
price in the cart,” “log-in for price,” “add to cart for lower price,” “check the cart for a lower price,”
“mouse over for a price,” “email for (a better) price,” or similar phrases on a website that display
an advertised price lower than MAP are a violation of this policy. H&R Springs MAP Policy does
not in any way limit the ability of any Reseller to advertise that “they have the lowest prices” or use
other phrases of similar meaning. Prices may be omitted from advertisements.
• Any attempt by a Reseller to subvert this policy by helping or supporting other Resellers who
advertise in violation of this policy is a violation of this policy.
3. Allowable Promotions and Exceptions.
• Free shipping and/ handling, or free financing promotions do not violate the MAP policy.
• Promotions that provide a free promotional gift with purchase are not a violation of the MAP policy
provided the gift is an H&R Springs promotional Product. Items such as “Deco Pen Holder Springs,”
“Stickers,” “Posters,” “Air Fresheners,” “T-Shirt,” “Hats,” “License Plate Frames” and other similar
promotional items will be made available to all Resellers from time to time. In addition, H&R
reserves the right to develop co-branded promotional products with our Resellers for their use as
promotional gifts.
4. Policy Adjustments.
• From time-to-time H&R Springs may engage in promotions with respect to certain Products. In such
events, H&R Springs reserves the right to modify or suspend the MAP policy with respect to the
affected Products. H&R Springs further reserves the right to unilaterally suspend, amend or adjust
the MAP policy at any time with respect to all or certain Products at its sole discretion. H&R Springs’
primary non-exclusive method of communication of any changes will be via its price sheets for
Resellers.
5. Enforcement Without Warning.
• H&R Springs monitors and enforces this policy at its unilateral discretion.
• Violations may cause H&R Springs to take any number of actions, including, without limitation, a
decision to stop doing business immediately with a reseller without notice or warning.
